Adobe’s annual Max conference in Los Angeles has just ended. Adobe showed off a lot of improvements and announced some awesome new features and products. In this article we are going to look at the most important ones for all creatives but the main focus will be for our video editors community. Let’s get started, because there is a lot to talk about…

Typekit is now Adobe Fonts

Choosing the right font for your projects is really important. The right font can amplify the message and it is key to a brand’s successful communication. That’s why we are very happy with this announcement:
” Typekit is now Adobe Fonts” 
All limitations on fonts are now part of the past. 

  • No more sync limits. 
  • No more web font pageview and domain limits.
  • No more “web-only” fonts.

The Adobe Fonts library has expanded
tremendously! At the moment of writing this article it already contains more than 15.000 fonts and will continue expanding.

All Creative Cloud plans include the complete library of fonts and they will be available on both desktop and mobile. Read all about this change on the official Adobe page. And also check out the Adobe Fonts website.

Adobe Stock – Partnership with GoPro

Adobe already partnered with world’s leading content providers including Pond5, Reuters, Stocksy, and more to fill up their massive
stock footage marketplace. But now GoPro joined the party and that means a lot more high quality 4K POV footage to choose from!

Introducing GoPro for the Adobe Stock Video Collection | Adobe Creative Cloud

And if you are a Stock contributor, you now have free access to Adobe Portfolio which enables you to raise awareness and reach out to wider audience.

Premiere Pro 13 (2019)

On October 15th Adobe also released the newest version of Premiere Pro (13.0) or version 2019 with a lot of very interesting new features, improvements and fixes.

Selective color grading

Selective color grading is the improved version of curves inside the Lumetri color panel. Instead of the older Hue Saturation Curve wheel 
(See below picture) you now got 5 new adjustment tools.

Hue Saturation Curve Premiere Pro cc 2017
Hue Saturation Curve Premiere Pro cc 2017

Inside the curves section of the Lumetri color panel you will see 5 new tools that will provide you more specific control to perfect your color grading .

  1. Hue vs. saturation
    Select a color in the current frame with the eyedropper tool and the manually adjust the points.
  2. Hue vs. hue
    Modify a specific color range
  3. Hue vs. luma
    Select a hue (color) range and adjust the luma (light)
  4. Luma vs. saturation
    Adjust the saturation for a specific luma range
  5. Saturation vs. saturation
    Selectively adjust saturation for a specified saturation range
The brand new curves tools in Premiere Pro

Display Color Management

If you open Preferences > General  in Premiere Pro 13  you will now find a new option: “Enable Display Color Management”.

This Display Color Management  function (which is turned off by default) will automatically  present the correct colors on-screen while working in Premiere Pro. You need a ‘descent’ GPU to power this function. It won’t work with video I/O cards using Mercury Transmit. Check this requirements page to make sure your GPU can handle this.

So, make sure to enable it if your graphics-card is compatible. That way you always know for sure that you are looking at the right colors and you can start color grading with peace of mind. And also important to know is that the Source files will not be modified.

Improved Motion Graphics workflows

“…the overall workflow for Motion Graphics has been refined and performance is noticeable faster in most cases.” Read more here.

The last year I have done a lot of editing with Motion Graphics templates (MOGRT) and the Essential Graphics panel inside Premiere and After Effects. I like a lot about this new approach from Adobe, and most of things work just fine. But to be honest, I really dislike 3 things:

  1. Limitations vs legacy title. There are just a lot more shape and design options in the old title editor.
  2. It’s a unorganized mess if you got a lot of templates
  3. Instability and bad performance. In Premiere Pro cc 2017 and 2018 it sometimes becomes unworkable SLOW. 

I have installed Premiere Pro cc 13 (2019) and it looks like they fixed at least the performance part. So far it looks a lot faster. I hope Adobe will also fix the other complaints and I might start to love this instead of a careful like.

If you like to read more about this release, check the official release page from Adobe.

And for anyone who is still interested… I have got a 20% discount program with Adobe on Premiere only subscription. You can find it here.

Premiere RUSH, The video editor for people in a RUSH

Premiere Rush is the newest member of the Adobe video-editing family.
According to Adobe it’s the all-new app for creating and sharing online videos. It is released right after the big opening show and available for $9,99/mo via the Adobe website. Check the Premiere Rush trailer here:

What's New in Premiere Rush CC (October 2018) | Adobe Creative Cloud

So what can this ‘all-new app for creating and sharing online videos’ do? I haven’t used it intensively but so far it feels like a basic ‘semi pro’ video editing tool on the desktop, a ‘light’ or ‘stripped’ version of Premiere Pro.

But, we already got Premiere Elements for that, right? Well, Premiere Rush is more for ONLINE CREATIVES, like vloggers for example. Why? It’s a Creative cloud (CC) app and it can be used on the road across all your devices! Not only on your desktop, but also on a tablet or smartphone! You can start editing at home on your desktop and continue on your tablet during your train-ride and upload it to YouTube right before you enter school.

Buy Premiere Rush here. But before you run to the virtual store, please note that it’s only Available on iOS, Mac, and Windows. Android will follow soon (hopefully!).

After effects – Content aware fill

Great things for After Effects are promised by a very (over)enthusiastic Jason Levine at the opening event for Adobe Max.

Jason showed a new feature that will soon come to a future version After effects:  Content aware fill. Not via exporting frames to Photoshop but completely done in After Effects with the Video Aware Filler.


The steps are simple: 1) create a mask on the object you want to replace. and track it with keyframe.

Create a simple mask 

2) Use the video Aware Filler to generate the frames

You can use this with a mask but you could also use the eraser tool as demonstrated by Jason Levine. Check this here:

The Next Generation of Creativity | Adobe Max 2018 Keynote

Other news

One more noteworthy thing to mention is that Adobe confirmed that a full version of Photoshop is coming to iPad soon! 

Links to Adobe CC pages are affiliated links. Please use them to support me.


Adobe MAX, What’s new for video editors?

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